Monday, June 1, 2009

high voltage art

David Lachapelle is high voltage art. His work is amazing, whether it is photography, advertising or film directing, he never fails. This is one of the reasons why he is very trendy among superstars, many of the them choosing him for directing their video (Christina Aguilera, Robbie Williams, Amy Winehouse and many others). But my favorite is the trailer that he did for Lost, showing the cast dancing in 1920s costumes, dancing near a burning wreckage on the beach, on Portishead's Numb. He also directed the promotion of Desperate Housewives season one and the sexy Christmas ad for Boots, where glamorous-looking women are doing relatively mundane Christmas tasks. Brilliant work!




LaChapelle has four published books of his photographs, all containing vivid and surreal portraits of celebrities such as Marilyn Manson, Naomi Campbell, David Beckham, Björk, Courtney Love, Angelina Jolie, Pamela Anderson, Madonna, Rihanna and recently Lady GaGa. He is exploiting each and every detail, carefully arranging every corner of the picture. Nothing is random. Every time he super-dimensions elements in the picture and places superstars in a context where you least expect to see them. His use of celebrities exaggerates aspects of their personalities and their personal lives. This is why LaChapelle’s work has been described as surrealist, grotesque, shocking and ironic.

Carioca Studio is a photo production house based in Bucharest, specialized in advertising photography, which I admire very much. They are doing a brilliant job and I love their creative personal projects. When they have the time, they play with their crazy artistic ideas and fantasies. Some of them I find inspired by Lachapelle's work, as they tend to touch the limits of our minds and shock. Stunning cool!




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