FABRICA

Benetton is taking the future to the next level. FABRICA is the name of their creativity laboratory, a talent incubator, where artists from all over the world develop innovative projects in fields from design, music and film to photography, publishing, visual communication and the Internet. It is the most creative initiative I've seen conducted by a fashion house that dares to conquer other fields while still making a fashion out of it.

Apart from the brilliant idea of the project I very much enjoyed my time in the store from Lisbon. Some of the cool products are available to people in the FABRICA Features spaces. So, the 4th floor of Benetton's building is not only a shop but an art gallery, a music center, a stationary exhibition, a cool place where one should make wishes. Yes, that's right, you have a special place with a sweet view over the city (even if it was raining at that time) where you should make a wish. Mine came true so the place has the good vibes. Definitely a must see!

P.S. I like Colors Notebook/blog.FABRICA/the sketchbooks and the special collections.
Special thanks to Ruxi with whom I share the same bag design now :)